paid marketing (ppc)
PPC success relies on optimising a wide range of campaign types, including Performance Max, refining bid strategies, enhancing keyword targeting, and improving shopping ads. By leveraging data-driven insights, adjusting bids, and fine-tuning audience signals, you can drive a higher volume of conversions and maximise ROI.
Google Ads Management
Our team are experts in Google ads management with setting you up for success at the forefront of our strategy. We help rank you at the top for your keywords and products when searched.
Microsoft Ads Management
Often Microsoft Ads are used in conjunction with Google ads in a client’s paid marketing strategy. The keywords, ad copy, and product listing data can frequently remain the same. Despite having a much smaller audience pool, Microsoft ads contains less competition.
Google Shopping Ads
Pivotal in any e-commerce paid marketing strategy. Google shopping ads allow products to be showcased at the top of search results and feature images, titles, and produce pricing. These ads are highly visual and intent-driven.
Youtube Ads
Our team has many years working on YouTube in-stream video ads. We can put a game-changing brand awareness strategy together to get you featured on videos getting millions of views.
Display Ads
Using the display network, we can get your brand, services, and products featured on millions of websites. Careful placement research ensures we are cost-effective in this visual ad type.
Remarketing
Our team has vast experience in applying remarketing as a strategy to paid accounts. We can target warm website users who abandoned the checkout before making a purchase, or perhaps they started the contact form but didn’t finish!
REQUEST A FREE PPC AUDIT?
Let our expert team review your paid marketing accounts. This can be a great way to find quick wins and errors in the account.
Our audit is designed to help you become better at your paid strategy and avoids any “hard sale” or “must pay to find out” jargon used by other agencies. We prove ourselves with the quality of our work.
Concerned about current performance?
In need of strategic advice?
Looking to scale up paid performance?
Why choose me?
I pride myself in producing only the highest quality work for my clients. I’m make sure to go beyond the extra mile for my clients and work alongside them to bring the best out of the paid marketing strategy.
Building up long-term, honest, and loyal relationships is at the forefront of my plans because this leads to the most success in results. The reward will always follow the hard work I put in.
Keeping Up With The Trends…
The paid marketing industry is forever changing. This may be in the form of new campaign types introduced from Google (Performance Max in 2023) or perhaps new attribution models (Data-Driven in 2022) or maybe even new analytical platforms altogether (GA4 in 2023). So we know that is super important to stay ahead of the game.
Our philosophy looks into being one of the best in your industry. Making sure that our clients’ paid marketing strategy is much better and quicker in response to trends than that of your competitors. Being first in PPC often means winning the sale.
Digital Optimisations are proud to showcase our results provided in 2023 since taking over the Eurofit Direct PPC management. We completed a full audit and restructure improving all aspects of the paid strategy with a profit led approach.
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Increase in Conversion Rate.
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Increase in Revenue (19% increase in cost).
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