Pay Per Click (PPC)
PPC success relies on optimising a wide range of campaign types, including Performance Max, refining bid strategies, enhancing keyword targeting, and improving Shopping ads. By leveraging data-driven insights, adjusting bids, and fine-tuning audience signals, you can drive a higher volume of conversions and maximise ROI.
PPC channels I manage
Google Ads Management
Setting you up for success at the forefront of the strategy - ranking you at the top for the keywords and products people are actually searching for.
Microsoft Ads Management
Often run alongside Google Ads - keywords, ad copy and product data can carry across, and with a smaller audience pool comes less competition.
Google Shopping Ads
Pivotal for e-commerce - products showcased at the top of search results with images, titles and pricing. Highly visual, highly intent-driven.
YouTube Ads
In-stream video ads with a proper brand awareness strategy behind them - built to get you featured on videos genuinely worth being seen on.
Display Ads
Brand, services and products placed across the display network - careful placement research keeps this cost-effective rather than scattergun.
Remarketing
Targeting warm traffic - people who abandoned checkout, or started an enquiry form but didn't finish it.
Why choose me?
I pride myself on producing only the highest quality work for my clients, and I make sure to go beyond the extra mile - working alongside you to bring the best out of your paid marketing strategy.
Building long-term, honest and loyal relationships is at the forefront of how I work, because that's what actually leads to results. The reward follows the work.
Keeping up with the trends
Paid marketing never sits still - new campaign types, new attribution models, new analytics platforms. Staying ahead of that is non-negotiable.
The goal is for your strategy to respond to change faster than your competitors' does. Being first in PPC often means winning the sale.
Real accounts, real numbers
See what this has actually delivered for clients like Eurofit Direct and Barmy Army on the Case Studies page.
View Case Studies